5 Tips to Increase Your Facebook Reach

Social Media Tips and How To's

When you post a status or a link on your Facebook page, underneath it appears your reach, a measure of your posts views by users in their news feed or on your page – usually this is much less than your actual likes for your page. What we all want to know is how to increase the reach on each post.

Here are five quick and easy tips to help you
increase your Facebook page reach for posts.

5 tips to increase your reach on facebook

Post often – but not too often

Posting a couple of times a day at intervals means that people in different time zones will see your latest post – using the Facebook schedule option you can schedule posts to go when you are not around. However, posting too often means that people will either hit that spam button or hide your updates from their news feed.

Share – but not only your own stuff

Some of the most popular sites within the Kids Blogging niche have grown not from a blog but instead from sharing ideas of others and then the blog has come afterwards. People love seeing ideas and inspiration from others that you value instead of a sales site. Facebook should be seen as a community of loyal followers that you are building.

Use Photos

In your news feed a picture stands out – it takes up a space and jumps out from the mass of word status updates that you see. They are also shared more often than any other sort of post – suddenly for a picture post your reach can far exceed your number of likes as it goes viral on Facebook being shared over and over again. Putting your water mark on the picture will ensure that it gets back which page/url the picture comes from in the first place.

Ask simple questions

People like to talk about themselves and their kids. A simple question like – “Where are you from?” can get many more responses than something more relevant to your content that requires more thought to answer.

Keep it short

From some research by Virture on post length it’s best to keep your posts short and sweet – up to 90 characters there is a great response. The longer the post the less people will comment or like it.

 

What works for you to increase your reach on Facebook?

 

Social Media: Setup DLVR.it

Social Media Tips and How To's

Using social media can be time consuming – you pop on to share a post and get sucked in to spending time surfing, chatting, or browsing so it’s always good to know that you can share your content easily within one of your networks without having to put in time.

how to use dlvr.it

For sharing to Twitter we have already said about setting up your facebook page to update to twitter automatically which is a good move, but how about sharing content? With Rainy Day Mum I use DLVR.it – this is straight to Twitter and it’s working as a way to share my content, I’m seeing DLVR.it as one of the top 10 referrers in my stats each month.

How to Set up DLVR.it

dlvr.it

In DLVR.it register with an email and password

setting up dlvr.it

It will ask for your blog URL or Feed – at Blogging with kids we use Feedburner for our RSS feed so I added that into the URL.

dlvr.it for twitterThen click the large Twitter Icon. You will either be asked to authorize the app or to sign into twitter.

dlvr.it set up to twitter

Then you are good to go.

A note about scheduling to Facebook

We advice against this – everything that we have read and seen from our own facebook pages is that scheduled posts via a system such as DLVR.it, Hootsuite etc… has a smaller reach than when you post yourself. Take these 2 posts from my Rainy Day Mum Facebook Page – they were posted within 30 minutes of each other and the reach for my test DVLR.it post is 200 people less than the post that I wrote myself.comparison of scheduled vs normal posts in facebook

Social Media: Setup DLVR.it
 
Recipe Type: Social Media How To
Author: Blogging with kids

 

A quick how to on setting up DLVR.it to share your blog content with Twitter
Ingredients
Instructions
  1. Sign in on http://www.dlvr.it
  2. Add your blog feed URL
  3. Authorise the DLVR.it app to use Twitter
 

Would you like to have your blog tweeted to the Blogging with kids Twitter followers – then leave a comment – join our community and we’ll add your blog feed

Facebook Cover Photo: Guidelines

Social Media Tips and How To's

Having a Facebook page is ideal for communicating with your readers. 

Setting up a cover photo is a way to make your Facebook page yours. Make it fit with the style of your blog.

It would be easy if you could just use your blog header for your Facebook cover photo, maybe you’re lucky and it’ll work. I haven’t had luck with it though and have had to switch a few things up.

First of all, the dimensions are important to know.

 

Facebook Cover Photo Dimensions

Facebook’s cover photo dimensions are 851px wide x 315px high.

And there’s a little area in the bottom left that you’re going to want to leave open (marked by the big red X in the below graphic), or at least free of ‘important information’. This is where your Facebook profile picture sits on the cover photo and will hide anything behind it.

 Facebook Cover Dimensions

 

If you want to get more technical to know exactly where that profile picture sits. The dimensions according to Facebook of the profile picture is 160x160px and it sits 23px from the left edge of your cover photo and 210px down from the top edge. This will give you the exact placement so you can be absolute sure of what you’ll see when you upload it into Facebook. 

Facebook Cover Technical Dimensions

 

Facebook Cover Photo Guidelines

Facebook, of course has guidelines for what you can or cannot include in your cover photo. Basically, they don’t want you to be obviously selling yourself using the cover photo.

Some important ones you’ll want to remember as to what to NOT include in your Facebook cover photo:

  • Website/Blog URL (Such as: kidbloggernetwork.com is not acceptable to have on the cover photo)
  • Contact Information, such as address, phone number or email address (Example: bloggingwithkids@gmail.com is not acceptable to have included in the cover photo!)
  • Referencing “Like” or “Share” (Don’t use “Like Us” in your cover photo!)
  • See all unacceptable cover photo guidelines at: What are the guidelines to my page’s cover photo?

 

Add your cover photo to your Facebook page!

  1. Go to your Facebook Page
  2. Click on “Add a Cover” or “Change Cover” (it will be where your Facebook Cover Photo is, or should be.)
  3. Choose to “Upload Photo” (or choose from an existing album on your page.)
  4. Choose your photo.
  5. You now have a chance to reposition your photo if its not exactly the right dimensions.
  6. Click Save.

 

 Do you have any additional Facebook Cover Photo tips?

 

 

Sync Facebook Page Updates with Tweets on Twitter

Social Media Tips and Tricks

I focus almost 50% of my social media time spent on Facebook (the other 50% on Pinterest). Twitter kind of just gets left out sometimes. But I think its important to have a presence there. But we’ll save those reasons for another day.

 

Social Media Efficiency:

In order to maximize my time spent, everything I post on my Facebook page gets streamed over to Twitter. Unless you’re already very active on Twitter, this is a great starting place for you to have a presence on Twitter to gain followers. 

How to Sync Facebook  Page Updates to Twitter

Sync Facebook Page Updates with Tweets on Twitter

Here’s how to set that up to make it happen (make sure you’re logged into both Facebook and Twitter first):

Setup Facebook Page to sync with Twitter Stream
 
 
  • Select the page on Facebook that you want to sync with Twitter by clicking on the “Link to Twitter” button.
  • Authorize the Twitter App.
  • Select what you want to show up in your twitter stream.I selected the following, but you can sync whatever you like! 
    • Status Updates
    • Photos
    • Links. 
 
You can edit what you sync at a later date if you find that you don’t like how its set up by going to https://www.facebook.com/twitter/ again and selecting “Edit Settings” beneath the page you set up.
Edit Facebook Page to Twitter Stream Settings
 

That’s it!

Test out what how it works! Post a status update (or something else that you selected to include) on your Facebook Page. Head over to Twitter and see your update there!

You will see the same update in both your Facebook updates and your Twitter stream!

Facebook Page Updates Streamed to Twitter

 

Facebook changes their system constantly (and Twitter does too, occasionally), so if you notice that the steps are different or if something just isn’t right, let me know in the comments and I’ll update the tutorial!