Social Media: Scheduling Posts on Facebook

Social Media Tips and How To's

With social media, it’s important to have a presence. One of the things that we know you have to do to help extend your reach on Facebook is to post often, around 2 – 3 times a day, but spread out over the day and night depending on where your audience is based. Without being online constantly, there is no other way to do it but through scheduling posts.

Facebook over the summer has introduced scheduling with pages. This means that you can plan your Facebook posts in advance and set them to go without having to be there to click ‘Post’.

How to schedule posts in facebook pages

Scheduling posts using the Facebook page scheduling appears to not affect your reach, unlike Hoot Suite, DVLR.it or other methods to post where posts scheduled via these systems are seen by less people, or so it would appear. Scheduling is easy, following these steps.

How to Schedule Posts in Facebook Pages

Write your post as normal and instead of clicking on post – click on the little clock icon at the bottom of the post box.

scheduline posts in your page timeline

You can then set the year, month, day, hour and minute (to the 00, 15, 30 and 45 minutes past the hour) that you want your posts to go out in your timeline. Once your post is set, click on the ‘Schedule’ button.

scheduling posts on your facebook timeline

Administer Scheduled Posts

Once a post is scheduled it disappears from your timeline – but don’t worry, you can review it and delete it if neccessary.

Go to the pages admin panel at the top and click on ‘Edit page’- then ‘Use Activity Log’.

reviewing scheduled posts in your timeline

Once in your activity log – you can see the scheduled posts at the top of the log. Using the arrow at the side of the post you can delete and change it if neccessary.

activity log showing scheduled posts

Social Media: Scheduling Posts on Facebook
Recipe Type: Social Media How To
Author: Cerys @ Rainy Day Mum
How to schedule posts on your Facebook page.
Ingredients
Instructions
  1. Write the post as you would normally.
  2. Click on the clock icon in the botton left hand corner of the post box.
  3. Select the year, month, day, hour and minutes from the drop down boxes.
  4. Click on ‘Schedule’.
  5. To administer scheduled posts: Go to the admin panel.
  6. Click on ‘Edit Page’.
  7. Click on ‘Use Activity Log’.
  8. You can edit/delete posts in your activity log

SEO Tip: Blog Meta Tags

SEO Blog Tip

While meta tags are becoming less and less important to Google for ranking purposes, they are still important to other search engines.

However, I think more important than for SEO purposes, the meta tag description is what readers will see when they search for something and your blog homepage comes up in the search engine results.

Meta Tag Description & Keywords



What do Meta Tags mean, what do they do?


Meta Tag Description:

This is where you describe what your blog is about, hopefully using some keywords in your description that pertain to the content you generally post about.

This is what Google (or any search engine) generally pulls when someone searches and your blog homepage is in the results. The meta tag description is what is listed in the search results description.

An example:

My meta tag description for hands on : as we grow is this:

Hands on kids activities, crafts, and art projects for hands on moms.

It shows up in Google search results like this:

Meta Tag Description


Meta Tag Keywords:

The same way I spoke about finding keywords for particular posts, you want to do the same for your overall site.

Use the Google Keyword Tool to find the best keywords and keyword phrases that are fitting for your site. Don’t overload your meta tag keywords, just pick relevant ones. The 15 minute SEO Checklist suggests only 10 to 20 keywords at most.

<Keywords> metatag

The <Keywords> metatag also matters, though as all metatags it gets almost no attention from Google and some attention from Bing and Yahoo! Keep the metatag reasonably long – 10 to 20 keywords at most. Don’t stuff the <Keywords> tag with keywords that you don’t have on the page, this is bad for your rankings.

I mentioned that these meta tags are becoming less and less important, you can read more about Google’s use (or not use) of meta tag keywords, just keep in mind that other search engines do still look at the meta tag keywords.



How to add Meta Tags to a Blogger Blog:



Important: Please download a copy of your template before making edits by clicking on the Backup/Restore button in the Template tab.

In Blogger, you will be editing your template HTML. Go to the Template tab > Edit HTML > Proceed.

Find (Ctrl+F):

<b:include data='blog' name='all-head-content'/>

Add the following code right after that line:

<meta content='DESCRIPTION HERE' name='description'/>
<meta content='KEYWORDS HERE' name='keywords'/>

It will look like this:

<b:include data='blog' name='all-head-content'/>
<meta content='DESCRIPTION HERE' name='description'/>
<meta content='KEYWORDS HERE' name='keywords'/>
<title><data:blog.pageTitle/></title>

Change the DESCRIPTION HERE and KEYWORDS HERE to be specific to your blog. Save your template once you’ve filled in the appropriate areas.

Meta tags on self-hosted WordPress:

Use the All in One Pack SEO plugin! Fill in the information and you’re done! Check out the theme that you’re using though, some premium themes (such as Thesis and Genesis) have built in SEO packages that are better and easier to use without the need for an additional plugin.

The All in One SEO Pack allows you to fill in these meta tag fields on each post as well. Very vital, probably more so than it is on the homepage.

Meta tags for free WordPress:

Sorry, as far as I can see from research, you can’t access the meta tag files in order to add them. Bummer.



More SEO tips on the way!

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In the meantime,

have you been working on the other SEO tips we’ve shared?


5 Tips to Increase Your Facebook Reach

Social Media Tips and How To's

When you post a status or a link on your Facebook page, underneath it appears your reach, a measure of your posts views by users in their news feed or on your page – usually this is much less than your actual likes for your page. What we all want to know is how to increase the reach on each post.

Here are five quick and easy tips to help you
increase your Facebook page reach for posts.

5 tips to increase your reach on facebook

Post often – but not too often

Posting a couple of times a day at intervals means that people in different time zones will see your latest post – using the Facebook schedule option you can schedule posts to go when you are not around. However, posting too often means that people will either hit that spam button or hide your updates from their news feed.

Share – but not only your own stuff

Some of the most popular sites within the Kids Blogging niche have grown not from a blog but instead from sharing ideas of others and then the blog has come afterwards. People love seeing ideas and inspiration from others that you value instead of a sales site. Facebook should be seen as a community of loyal followers that you are building.

Use Photos

In your news feed a picture stands out – it takes up a space and jumps out from the mass of word status updates that you see. They are also shared more often than any other sort of post – suddenly for a picture post your reach can far exceed your number of likes as it goes viral on Facebook being shared over and over again. Putting your water mark on the picture will ensure that it gets back which page/url the picture comes from in the first place.

Ask simple questions

People like to talk about themselves and their kids. A simple question like – “Where are you from?” can get many more responses than something more relevant to your content that requires more thought to answer.

Keep it short

From some research by Virture on post length it’s best to keep your posts short and sweet – up to 90 characters there is a great response. The longer the post the less people will comment or like it.

 

What works for you to increase your reach on Facebook?

 

Better Photography with these Composition Tips

A common misconception in the photography world is that you need a DSLR to take good pictures. I won’t argue that DSLRs take a better quality photo, but there are many more factors that determine if a picture is good or not such as composition and lighting. Today I will be reviewing some easy techniques to improve composition and lighting which can be utilized with any point and shoot camera!

 

Rules of Thirds

One of the simplest rules of composition is called the rule or thirds. If you separate your picture into thirds (vertically or horizontally, or both) you want the focus point to land on one of those lines, or even better, where two lines cross.
ROT

 

A quick example.  Here’s a snapshot I took of my boys playing with water balloons.
rotbefore

 

A quick crop to make it agree with Rule of Thirds and I find it much more visually appealing.

rotafter 

 

Of course as with every rule, there are exceptions.

 

logansillygiraffe

 

Camera Vantage Point

Also, try different angles and vantage points. Get down on the ground or up on a chair.

Here I am standing up and looking down at the subject.

DSC07723

 

Here I squatted down and got a more interesting shot.

DSC07722 

 

That’s my basic intro to composition! The best tip I have is to try new things and see what fun pictures you can come up with!

 

SEO Tip: Keywords

Today's Blogging Tip

I quickly mentioned “Keywords” the other day in how to use image alt and title descriptions as a SEO tip.

Google likes keyword rich content. More importantly, it likes it to pertain to your actual content (not just keyword filled for no apparent reason).

When I started trying to figure out SEO, I had a few questions about keywords:

  • What keywords should I use in my posts?
  • How do I make them my keywords?
  • What can I do to maximize these keywords for SEO?
SEO Tip: Keywords

 

What keywords should I use in my posts?

The keywords are what a reader would use to search for in Google to find your post. It should be relevant to your post. They’re not necessarily a word like “toddler” or “activity”, but can be a phrase such as “toddler activity”.

For instance, the 50 Activities Just For Your Toddler post is my most searched post on hands on: as we grow (it brings in the most traffic from Google). The keywords for this post could be:

  • toddler activities
  • sensory activities
  • toddler art
  • toddler crafts
  • toddler sensory activity
And so on. 
 

How do I make them my keywords?

Google looks for keywords in a lot of places.

  • The Title of your post/blog. This is what you see in the tab or at the top browser window. You want to make sure your title of the post shows here, not just your blog name.
  • Post titles. (H1, H2, H3 headings, these will also probably be your blog title and sidebar titles).
  • The URL. (By default, the URL is the same as your post title but with hyphens – and some other exceptions – but you can change this to make it even more keyword rich if needed.)
  • The beginning of your post. The first paragraph should have your keywords in it!
  • Image alt tags.
  • Post content.

 

These are very important places to make sure you include your keywords in order to optimize your SEO. A biggy is your content. You need to have your keywords in your content! And for SEO purposes, the keywords should show up the most in your content. Checking back in with the 15 minute SEO guide, number 4 on the list is about keyword density:

Keyword density in document text

Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.

 

You can check your keyword density using a keyword density checker! (They make a tool for everything, don’t they?) This one only shows it based on a word and not a phrase, but if gives you an idea of your most used words, as well as if you’re getting a little wordy (you may want to cut out unnecessary parts in your post to make your keyword density higher). Just try to get those main keywords in the 3-7% range.

Bonus tip: Google loves to look at larger text, or bold or italic words in your content. Try to work these styles of formatting with your keywords into your post as well when its fitting!

 

What can I do to maximize these keywords for SEO?

To maximize your keywords even further, you can use Google’s Keyword Search Tool to analyze the best phrases and words that people are looking for. 

You type in a phrase, or two, of what you believe to be your keywords and Google will tell you how many monthly searches are made on that phrase, and what kind of competition that it gets. The lower competition the better. The higher the number of searches, the better. The goal is to find the best balance of those that fit with your keywords.

This keyword tool will also give you suggestions of other phrases you might want to try.

For an example, I entered in the above keywords that I mentioned for the toddler post. What would be ideal is if my post was about ‘games for babies’! A ton of monthly searches on that, with very little competition. Unfortunately, most of the keywords for this post have a medium competition, but the monthly searches are decent.

SEO Keyword Tool

 

This will be something you’ll have to play with to get the hang of. Give it a shot!