What is PageRank?

Pagerank explained

Have you heard the term PageRank – not sure what it is exactly? What it is used for? Why it’s important? We hope that we can explain it a little in this post.

So what is PageRank – I’m going to quote from the Wikipedia site on PageRank and then explain it to you

PageRank is a link analysis algorithm, named after Larry Page and used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set.

Confused? I was – so here is what it’s really saying PageRank is a mathematical formula that gives each site a value between 0 and 10 to say how authoritative it is within all the other pages on the web – it’s one of the factors used by Google to determine where you appear on the Google Search Page.

How is PageRank calculated?

It’s an equation that is closely guarded by Google there is lots of sites that “claim” to have the formula that it is calculated with, but what it boils down to is the fact that your PageRank is calculated based on your incoming links, number of pages and your outgoing links.

A brand new blog has a PR of 0 – it has no incoming links as it’s new and very few pages or outgoing links. As your blog starts to connect with other blogs and they mention you, your blog will start to gain PR and move up the ranks.

When a blog links back to you a part of it’s page rank is passed onto the page that is linked up. So getting links from higher ranking sites is of benefit, especially if they have fewer links as the link is worth more – but just to add to the mix – these are better if they come from real links so ones that fit in with your blogs theme rather than ones that have no connections with the content.

Where can I get my PageRank from?

Google PageRank Checker is the most well known of the PageRank Checker sites – we have placed the gadget below so you can check your PR easily from this post.

Check Page Rank of your Web site pages instantly:

This page rank checking tool is powered by Page Rank Checker service

What is a good PageRank?

I conducted a quick survey of bloggers who write about their kids and within this niche a typical PR is 3 or 4 – there are some sites that have a PR of 5-6 and equally some of PR 1-2 but most fall in that middle bracket.


Why is PageRank important to me?

PageRank is one of the factors that Google uses to place you on the search page – when a typical reader searches for information most people will click on a link in position 1 – 5 on a page, some will click further down – once you are on page 2 or more the people that will find your blog via searching decrease more and more by the time you are on page 4 very very few people will have searched through those pages to find your blog.

So by having a higher PageRank you increase the chances of appearing on the first page – we’re running a quick tips series on SEO – Search Engine Optimization every week with helpful hints on how to improve your own SEO.


How to grow your PageRank

Yes this is probably the bit that you most wanted to know, well basically it will happen it doesn’t happen overnight though you need to create the links back to your site organically.

The more connections you make with other bloggers the better. Joining in with linkies that feature posts each week increases your chances of having a page linked to, collaborating with other bloggers on blog hops and other projects is all part of the fun of blogging but also will help your PR to grow naturally. As well as using sites to promote your posts that others can search on – Pinterest – so this will increase your chances of having a post found and then featured on another blog when they want to link to others on a similar topic or do a round up of a topic.


Keep updated on the linky parties, collaborations with bloggers
and call outs for features within the Blogging With Kids Community!



About Jamie Reimer

Jamie is the founder of the Kid Blogger Network. She loves everything to do with blogging... whether its the social media, the tech aspect, or making money... and she's here to share her knowledge with fellow KBN members! Jamie's also the creator and author of hands on : as we grow.


  1. Erin (Eddie) Dean says

    Thanks for this! I saw people talking about it on KBN the other day but had no clue what it meant. Much appreciated!

  2. I’m loving all the info on Blogging with Kids – very helpful. Thank you!

  3. Great ideas… thanks Cerys.